Market and landscape analysis
Who else sells what you sell, what they claim, and where they are taking ground without you noticing.
CREDENTIAL 01 / 05 BASE TIJUANA, B.C.
Strategic marketing Strategy first, campaign second
Almost nobody has an ads problem. They have a positioning problem that ads make more expensive. We start by understanding who you are actually competing against.
Scope
What it includes
Segmentation
Who you serve and who you do not. Saying no to one segment is what makes the rest profitable.
Value proposition
Why someone should hire you, in a sentence your own team can repeat without reading it.
Competitive advantage
What you have that competitors cannot copy this year, and how to communicate it.
Who it is for
Companies already spending on advertising with nothing to show for it, and businesses launching something new that want to decide positioning before spending the first dollar.
Common questions
Frequently asked questions
Do you run the ad campaigns too?
Strategy first. If paid media makes sense afterwards we coordinate it, but we do not start there: running ads without positioning is paying to be compared.
How long does a positioning process take?
The diagnosis and value proposition come out in weeks. Getting the market to perceive it takes months of saying the same thing everywhere.
Want to talk it through?
Tell us what you want to position and we will tell you straight whether we can help and how.